Day 1 - Tuesday 28 April
10.00-10.30
Online advertising in times of recession
Mike James - Adconion
10.40-11.10
SEO - Content is King (with a little help from links)
John Heffernan - Mediaco
12.00-12.50
So you want to be an affiliate...?
Samantha Leigh & David Hall Affiliate Window
13.45-13.50
Hands on SEO
Dan Cohen- Global SEO Engineering Lead, MSN
14.00-14.30
Building Industrial SEO at Redesign - Virgin.com 2.0
Johnny Scott & Alex Hunter - Virgin Group
14.40-15.10
How to Write to be Found by Search Engines
Martin Wake - Sticky Content
15.20-15.50
New Opportunities for Today’s Advertisers using Pay-per-click (PPC)
Mike Rogers - Optimize Search Marketing
16.00-16.30
Behavioural Targeting
Donald Hamilton - UK Managing Director, wunderloop
Day 2 - Wednesday 29 April
10.00-10.30
Mobile Marketing Effectively
Tommy Jensen - Adeye Mobile
10.40-11.10
Quality Score - Easy as PPC
Karen Fovargue - Mediaco
12.00-12.50
IAB/IASH Panel - From Wild West to Big Brother?
Richard Foan,
ABCe
Paul Hickey, Microsoft
Richard Sharpe, Valueclick and Chair of IASH
Joel Cymberg, GLAM media
Khalil Ibrahami, Unanimis
13.00-13.50
CASE STUDY: Strategic Site Development, Migration and Marketing - NSPCC Childline.
Ambergreen / Avenue A
14.00-14.30
Behavioural targeting - Generating revenue around audience extension.
Damon Reeve - Unanimis
14.40-15.10
Choosing the right targeting product
Mark Connolly - Adconion
15.20-15.50
Making local search work for your site - partnering for success
Gary Brown - Thomson Local
16.00-16.30
New Approaches to Online Advertising Effectiveness & Efficiency Measurement: Cutting Edge Technologies in the Area of Advertising Research.
Caroline Henne - Nurago
Day 3 - Thursday 30 April
10.00-10.30
Innovate or Die - Lessons from the last 10 years online
Chris Cuddy - Cheapflights.co.uk
10.40-11.10
SEO and PPC synergies - Gulf Air case study
Susana Inarejos - Bigmouthmedia
12.00-12.50
IAB Panel - Video: Branding, Engagement and Interaction: Top tips for effective online video advertising
Jack Wallington, Head of IAB Video Council
Robert Black, rainmaker of UTarget.FOX and chair of IAB Video Council
Errol Baron, Head of New Media Advertising, Channel 4 Television
Kristof Harling, Account Director, Syzygy
13.00-13.50
Inside the eBuyer’s mind: Unlocking the full potential of targeted advertising
Phillip Rinn- Director Advertising Partnerships, eBay
14.00-14.40
The CIM Marketing Experience SEO - How your sites can earn their place at the top
Graham Hansell- Course Director, CIM
15.00-15.40
The CIM Marketing Experience SEM - Profitable Paid Search in the ’credit crunch’
Graham Hansell - Course Director, CIM