Day 1 - Tuesday 28 April
10.00-10.30
Web Analytics Circa 2009
Tony Byrne - CMS Watch
10.40-11.10
Engagement Marketing - anticipation instead of interruption
Will Schnabel - Silverpop
12.00-12.50
IAB Panel
Panelists:
Jon Mew, Head of Mobile, IAB
Mick Rigby, Chairman, Yodel Digital Ltd,
Richard Marshall, Founder & CTO, Rapid Mobile
Gary Danks, Head of Sales, YOC
Stephen Upstone, Managing Director of European Business, ad infuse
13.00-13.50
Waitrose - What makes a good eCRM programme?
Lazar Dzamic- Joint Planning Director, Kitcatt Nohr Alexander Shaw
14.00-14.30
The Role of Email in the Web 2.0 Age
Simon Bowker- Managing Director eCircle
14.40-15.10
Five Myths of mobile web design
Giles Colborne - cxpartners
15.20-15.50
Marketing in a downturn
Robin Goad - Hitwise
16.00-16.30
Panel Debate: DMA Council
Simone Barratt, Managing Director, e-Dialog UK
Denise Cox, Newsletter Specialist, Newsweaver
Kath Pay, Managing Director, Ezemail
Dela Quist, CEO, Alchemy Worx
Tink Taylor, Business Development Director, dotMailer
16.40-17.00
Fast Marketing in a Slow Economy
Jon Broomfield - Accound Director at TAMBA Internet, Viral Marketing Agency
Day 2 - Wednesday 29 April
10.00-10.30
Email marketing: How to make & save money
James Bunting,
Director of Research & Strategy, Communicator Corporation and
Samantha Grisdale, Campaign & Design Manager, Communication Corporation
10.40-11.10
Stop Tracking, Start Selling - Let Content Optimisation discover winning web content for you
Mark Simpson - Maxymiser
12.00-12.20
What do your customers think of your email marketing campaigns?
Sean Duffy - Principle Email Marketing Consultant, Email centre
12.30-12.50
Email marketing census
Steve Kemish- Adestra
13.00-13.50
Driving conversion by delivering more value to the customer in the downturn
Dara Brady,
Head of Advertising, Ryanair
Nicolas Babin,
Chief Operating Officer, AT Internet
14.00-14.30
Evaluating the media planning & buying opportunity in mobile
Eric Mugnier - Director, Inside Mobile
15.20-15.50
Profiting from email marketing in an economic downturn
Steve Kemish - Client Services Director, Adestra
16.00-16.30
Engagement through email
Julie Joseph - eMarketing Strategy Consultant, Silverpop
Day 3 - Thursday 30 April
10.00-10.30
Putting usability at the forefront of the mobile internet
Abid Warsi - Webcredible
10.40-11.10
Email Marketing - The Do’s and Dont’s
Karen Fovargue - Mediaco
12.00-12.50
Mobile Marketing Association Panel Debate
Russell Buckly - MMA
13.00-13.20
International Mobile Channel Planning
Dusan Hamlin- Inside Mobile
13.30-13.50
Video Email - A Picture is worth a thousand words: So how much is Video worth?
Ben Chodor - President, Stream57
15.20-15.50
Technology for Mobile Marketing Success
Jonathan Viney - Sales & Marketing Director, Wapple