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Company:
AB InBev
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Presenter:
Lucas Herscovici
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Date:
4/28/2010
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Seminar:
Technology fuelled campaigns. Case Study: Sella Artois & Becks
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acrossair is a leading global iPhone app development company, specialising in 3D Augmented Reality and customer engagement through technology. As part of the digital agency Imano acrossair have successfully launched numerous client apps which utilise cutting edge design and advanced technology.
As part of this session acrossair will present insights into a range of iPhone apps which have reached number one position in the charts and how this has been achieved. Further insights relating to Apple's 10 golden rules will also be shared as part of the client case introduction.
In part two of the session ABI (with specific reference to campaigns for Stella Artois and Becks) will highlight how innovation has been a central to the strategic positioning of the brand/s and how technology is supporting the marketing team to meet core business objectives.
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Company:
Actinic
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Presenter:
Chris Barling
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Date:
4/29/2010
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Seminar:
Ways to Help Online Sales in Tough Times
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This sessions will cover how to make more from an ecommerce site in tough times with a mix of better basics, smarter marketing, improving search engine rankings and using new technology. Areas which will be explored will include: - It's one thing to present a great offer to win the first order but how do your retain customers? - In any downturn marketing and advertising budgets are traditionally cut first but is this the best strategy? - Things to think about that may unexpectedly improve your search engine rankings - Web 2.0 enables you to create engaging content but mastering how to bridge the gap between your customer's world and your own is what turns casual browsers into returning customers but how is this achieved?
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Company:
Ad Pepper Media
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Presenter:
Sacha Carton
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Date:
2/24/2009
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Seminar:
Brand Reputation and Online Ad Misplacements: Understanding the Issues
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Inside information on a major problem affecting brands, which the BBCs Panorama revealed: The placement of display ads against objectionable content online. Covering: Buying on networks - process and types (channel, blind etc.), how misplacement happens (commercial & technical reasons), brand damage (consumer survey), the role of IASH, technical solutions.
This session will cover:
They will understand the real origins and scale of the issue which has had a major negative impact on the industry
They will understand the extent of the risk for the reputations of the brands they work with, based on revealing consumer research. This will help them understand the priority they should assign to safeguarding their own interests
They will understand how to combat the issue from a technical point of view and where industry associations can help
Case Study: HBOS & Barclaycard
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Company:
Ad Pepper Media
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Presenter:
Sacha Carton
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Date:
2/23/2010
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Seminar:
Understanding semantic advertising & brand protection - how to achieve competitive advantage from the science of semantics.
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Understanding semantic advertising & brand protection - how to achieve competitive advantage from the science of semantics.
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Company:
Adconion
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Presenter:
Mike James
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Date:
4/28/2009
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Seminar:
Online advertising in times of recession
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A look at how the recession is affecting the online advertising industry, affects on brands/ advertisers, how networks/online can help marketers get the best out from their budgets.
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Company:
Adconion
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Presenter:
Mark Connolly
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Date:
4/29/2009
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Seminar:
Choosing the right targeting product
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A look at all the various targeting products available (search, creative, demographic etc) and which product is appropriate for which campaign.
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Company:
Adestra
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Presenter:
Steve Kemish
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Date:
4/29/2009
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Seminar:
Profiting from email marketing in an economic downturn
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This session explores if DM drives online marketing, and how to spot the impact of DM campaigns online. It also looks at tracking the interaction of DM and PPC, affiliates and email.
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Company:
Adestra
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Presenter:
Steve Kemish
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Date:
4/29/2009
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Seminar:
Email marketing census
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Results from Adestra and econsultancys email marketing census
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Company:
Adestra
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Presenter:
Andrew Abram
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Date:
2/24/2010
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Seminar:
How to win back lost customers and get them spending again through intelligent data driven email marketing.
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Research Machines Plc, case study
Faced with the uncertain economy and increased competition in the educational market, RM plc took a drastically new data driven approach to its emarketing.
• Using a low cost spring campaign to reactivate lapsed customers and to increase revenue from underperforming customer groups. With a very limited budget and using a combination of internal resource and expertise and tools from Adestra to analyse, select the data and run the campaigns. Historic customer transaction data was combined with predictive campaign data, and live data feeds from web analytics and email responses were used to adjust the campaign in real time. The results - revenues of over £1.25 million from a marcom spend of less than £7k!
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Company:
Adeye Mobile
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Presenter:
Tommy Jensen
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Date:
4/29/2009
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Seminar:
Mobile Marketing Effectively
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How to get traditional advertisers to use mobile marketing actively to communicate with and identify their customers.
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