Day 1 - Tuesday 24 February
10.45-11.15 Actioning Insight - A practical, integrated approach to improve marketing effectiveness Campaign Management Software - Experian Integrated Marketing
12.00-12.30 Maximising customer engagement, response and ROI by combining data, promotions and technology to create highly personalised transactional documents Customer Experience Management- InfoPrint Solutions
12.45-13.15 Leveraging your companies data - The power of an integrated solution CRM Technology - Sage
13.45-14.15 How MRM enables you to drive effectiveness and efficiency in today’s complex, integrated, multi-channel marketing environment Aprimo 16.00-16.30 Top 10 ways CRM benefits small and midsize enterprises CRM Technology - CAS Software
Day 2 - Wednesday 25 February
10.45-11.15 M-CRM - What is it and Why do you Need it and Tips for Success Mobile CRM - Maximizer Software
13.15-13.45 Making your CRM System Work to Provide the Level of Insight Necessary to Drive Effective Marketing Campaigns CRM Technology - Alterian
14.15-14.45 Interactive Marketing - Making it work for your organisation Interactive Marketing - Unica
16.00-16.30 I want CRM, But how? Do I get hosted CRM? Hosted CRM - Sage